MeasureCommerce Blog

Explore beauty trends with data!

Beauty Trend in Indonesia : Choosing the Right Base Shades

Posted by MeasureCommerce

Consumers in Indonesia has yellow to brown skin complexion, therefore a few local brands are offering a wide color range shades to accommodate different skin tones among the consumers. Besides offering wide color range, brands also guide consumers to choose the correct shade.


1) BLP



BLP was found by a local makeup artist/beauty influencer. Airy Poreless Fluid Foundation was launched in 12 shades to cater consumers with different skin tones



Shade Finder Quiz is a simple quiz which helps consumers to find the correct face base and cushion match




Airy Poreless Fluid Foundation are available  in 15 colors. Consumers need to slide the slide and follow the easy steps in the post to find the shade that are close to their skin tone. The Dear Me Beauty expert team are ready to help the consumers to choose the suitable color if they need help .




Looke provides Try On Apps that enables consumers to try the shades using cellphone which help them to choose the correct shade. Articles on how to avoid choosing the wrong shades and a lot of other useful tips has been shared under article page as well.


Interested in more base makeup trends ? 

Join our live event 2021 Base Makeup Market Trend in China & Indonesia 

for further information about this trends 👉


Topics: Trend Articles, Southeast Asia Beauty Trends

Subscribe for Weekly Updates

Most Popular