Singapore women's love for spa is exceptional. Treatments typically offered in spas are body treatments like exfoliation, wraps and massage; facials, spa manicures and pedicures and even hair services like cutting, styling and coloring. A lot of videos on spa and beauty treatments can be found in YouTube. Articles on spa can be also frequently found in Singapore's beauty media.
However, searches on spa in Singapore decreased during the circuit breaker and phase 1 lockdown. It increased back during phase 3 but not to the pre Covid level. Another drop happened when phase 2 lockdown was implemented in May 2021.
Google Search Trend of "Spa" in Singapore
Customers are reluctant to visit spas and aesthetics due to COVID-19, spa on demand which is mobile beauty services for home and beauty devices that gives a professional service or quality at home are gaining popularity.
- Spa On Demand
Spa on demand is another new norm similar to working from home, home based learning, online shopping and live workouts. Some customers are not comfortable to go to spa during this pandemic especially when it is crowded right after beauty services are allowed to resume.
Thefirstrefresh.com provides beauty services at the doorstep with 2 hours notice in advance. Customers can choose time saving combos whereby customers can do multiple services together to save time
There are also other spas which provide mobile services like The Outcall Spa, Urban Company, Aleyda Mobile Spa and many more.
- At-home Beauty Devices
Articles in beauty media in Singapore are introducing beauty devices that can be used for special and spa-quality skin care at home. NuFACE and TriPollar skin care devices are in the top 10 all time list in Lookfantastic Singapore. There is even a separate beauty device section under beauty personal care category in Shopee Singapore site, unlike other Southeast Asia Shopee Mall site.
Articles introducing home beauty devices
Beauty devices recommended as a separate category
LookFantastic: Top 10 Beauty Bestsellers All Time
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