Publish Date: 15 MAR 2021
3-MINUTE BEAUTY TRENDS, take as little as 3 minutes every day to catch up with beauty trends in Asia.
Do you know the “Morning C Night A” skincare routine? It didn’t go viral on Chinese social media platforms by chance. Consumers' increased knowledge about product ingredients also accelerated the trend.
The market share of non-sheet masks, especially the mud mask category, shows a rising trend. What should traditional players that mainly focus on sheet masks do to cope with the new challenge?
2021 THE NEXT China Seminar went live on March 4. Directors and managers of global beauty brands (L'Oréal, The Estée Lauder, Shiseido, Amorepacific and etc.) from Korea, Japan, China, USA and Europe attended the seminar. Let's take a look at the highlights.
2020 Beauty Market Overview (Recordings)
Check out global brands' newly launched beauty items in recent months!
Matte Lipsticks Is Showing Rising Trend Over Glossy Lipstick
Matte lipsticks have been showing rising trends in terms of e-commerce sales and the number of social media posts, while glossy lipsticks show the opposite. Trend Report
Social Media Post Trend
E-Commerce Sales Trend
New Lipstick Products Launched (2020.10~2021.2)
*Product launch times are based on brand activities in the Chinese market.
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